As Hillary Unveils Her Campaign Logo, Check Out the Competition

Pentagram Is Behind Clinton Campaign's Look

Published on Apr 13, 2015

Editor's Pick

As Hillary Clinton announced her run for the White House this weekend, she also unveiled her campaign logo. Designed by Michael Bierut at Pentagram, the blue capital H incorporating a red arrow pointing to the right has already attracted a plethora of Twitter comment (including speculation on whether she's moving to the right or becoming more Republican), and it's even spawned a parody Twitter feed.

Wired cites former Pentagram designer Armin Vit's observation that the confluence of "heightened stakes and shattered expectations" has been driving the heated discourse. You can voice how you feel about it on Ad Age's poll.

The design agency and Clinton campaign would not comment on the logo, but we figured we'd open the conversation up to include all the candidate logo designs so far: Rand Paul's is a red rendition of the liberty flame, while Ted Cruz's logo seems to incorporate both the flame and the Stars and Stripes. Meanwhile, Marco Rubio goes for dark blue with red stars. How would you rank these against Clinton's marque?

We can't wait to see what's next.

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Apr 13, 2015
Hillary Clinton
Pentagram/New York

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