Hillary Clinton's Ad From Droga5 Was Nearly 40 Years in the Making

Her Hairstyles and Fashions Have Changed, But Fight for Children Hasn't Wavered, Ad Says

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Last fall, Hillary Clinton's presidential campaign had tapped Droga5 to join its team. Partnering with Jim Margolis, Mandy Grunwald and Dixon/Davis Media, the agency recently debuted its latest effort for the former Secretary of State, the New York Times reported on Saturday.

The new ad has a surprising opening gambit: it begins many years ago, with a scene of a young, much less-polished Hillary Clinton, in owl-like specs, a bright pink blazer and a swept-back, slightly unkempt 'do. She tells an off-camera interviewer about the issues she supports. "One of the areas I've been particularly interested in is the area of children," she says.

The ad then continues with more historical footage of the former Secretary of State, standing at podiums or speaking in front of crowds. Her hairstyles and outfits evolve with the times as the spot goes on, but throughout, the ad cleverly cuts together her speeches to make it seem as if she's delivering a single, seamless monologue about how important it is for our nation to support children and ensure their bright futures. But that's the point, of course. While artful editing clearly helps, the fact that the footage was there to begin with gives the message its credence.

An uplifting track swells in the background as the ad culminates in a modern-day scene from Ms. Clinton's current campaign: "I've spent my life fighting for children, families and our country and I'm not stopping now," she says. The voiceover then gives a tweak on the typical campaign endline: "I'm Hillary Clinton and I've always approved this message."

Droga5 Creative Chairman David Droga tweeted the spot with the message: "a commercial that took nearly 40 years to make."

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Jan 31, 2016
Droga5 New York
Hillary Clinton Presidential Campaign
Jim Margolis
Dixon/Davis Media
Mandy Grunwald
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