Hillary Clinton's campaign is on a new anti-Trump tear, releasing multiple attack ads in quick sucession via social media on Friday and through the weekend.
The most powerful of the bunch stars Joel Sollender, a 91-year-old World War II veteran and POW, who is shown watching footage of Donald Trump's notorious slam of Sen. John McCain: "He's not a war hero. He's a war hero because he was captured. I like people who weren't captured, OK, I hate to tell ya." After describing his experience as a prisoner of the Nazis, Sollender criticizes Trump ("He insulted all of our military") and, in the most emotionally wrenching moment of the ad, says "My war is 70 years ago, and yesterday," barely able to complete the sentence as his eyes brim with tears. He then continues, regarding Trump: "He's everything I would not want to be, or emulate, and I would hope we would not adulate a man like him."
Two other ads in this latest anti-Trump barrage include one titled "Disclosure" that opens with the question "What is Donald hiding?" (spoiler: his tax returns and lots more) and a rapid-response ad titled "Donald Trump's birther lies," that uses video from Trump's Friday press conference in which he finally acknowledged that President Obama was born in the United States.
This article also appeared on Adage.com.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.