Hillary Clinton Campaign Ad Shows Children in Trump's Direct Line of Fire

Ad Asks, 'What Example Will We Set for Our Kids?'

Published on

Editor's Pick

Following in the footsteps of previous ads from the Hillary Clinton campaign that have put the presidential candidate's support for children and family front and center, a new spot created out of Droga5 New York places kids in the direct "line of fire" of Trump's antics. A series of scenes show little ones captivated by their television screens as they pay witness to the presumptive GOP candidate's speeches that have become staples in the anti-Trump canon.

He explains how he could "stand in the middle of Fifth Avenue and shoot someone and I wouldn't lose any voters," asserts that "when Mexico sends its people, they're bringing drugs they're bringing crime, they're rapists," says of Fox Reporter Megyn Kelly "you could see blood coming out of her eyes, blood coming out of her wherever" and then goes on to flail his arms and mock disabled reporter Serge Kovaleski. Throughout, we see kids of all backgrounds wide-eyed and entranced, watching him quietly.

Simple text then reads, "Our children are watching. What example will we set for them?" before the ad cuts into a scene of Mrs. Clinton speaking in Brooklyn after she won the Democratic presidential nomination.

"Our children and grandchildren will look back at this time, at the choices we are about to make, the goals we will strive for, the principles we will live by and we need to make sure that they can be proud of us," she says.

According to a report by Time, the ad is part of an approximately $8 million weekly media buy in eight states -- Colorado, Florida, Iowa, Ohio, New Hampshire, Nevada, North Carolina and Virginia -- and is scheduled to begin running today.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 14, 2016
Droga5 New York
Hillary Clinton Presidential Campaign
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age