Clinton Campaign Reveals (No Joke) 'Squad Goals'

'Barack & Michelle & Joe & Bernie & Elizabeth & You?'

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"Hillary is a badass," TV auteur Shonda Rhimes told the women's caucus at the Democratic National Convention back in July. "Hillary gets it done. Hillary is squad goals, people."

A new short (2:41) video released today on Hillary Clinton's official YouTube channel expands on those sentiments. Initially released with the title "Squad Goals" (a term more associated with Hollywood types and millennials than 68-year-old politicians), the film was quickly retitled "They're with her. Are you?" It shows members of Clinton's "squad" -- Barack and Michelle Obama, Joe Biden, Bernie Sanders and Elizabeth Warren -- hitting the campaign trail and speaking about their choice for president.

Intercut with their passionate endorsements are shots of adoring crowds and Clinton herself exhibiting a certain unmistakable swagger and woman-of-the-people accessibility (e.g., she's shown taking a selfie with a fan). Underscoring it all: a propulsive, guitar-driven soundtrack. The video closes with an on-screen message in red, white and blue typography: "Barack & Michelle & Joe & Bernie & Elizabeth & You?"

The subtext is entirely clear: Enthusiam gap?! What enthusiasm gap?!

This post originally appeared in the Campaign Trail section of AdAge.com.

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Date
Sep 29, 2016
Client:
Hillary Clinton Presidential Campaign
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