Hilton Garden Inn: BizWords

Be the CEO of buzzword bingo

Published on

Editor's Pick

Here's one for fans of office buzzword bingo. Hilton Garden Inn (obviously after a synergistic session of blue sky thinking) targets business travelers with BizWords, a free app that aims to 'decode business jargon'. Developed by Organic, it pokes fun at cringeworthy corporate buzzwords, and also provides some definitions for those who are baffled by business-speak.

Special features include a crowd-sourced collection of trending business buzzwords and phrases from across the country, and the hottest local terms, all of which can be viewed on a virtual 'heat map' of the U.S. Users can create their own business-card style profile, then add their favorite business terms and acronyms by simply entering the word and a definition. A leader board tracks buzzwords' frequency, and you can compete to lead the pack, or become the 'CEO' of a particular word or expression.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 28, 2011
Organic Inc.
Hilton Garden Inn
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age