Creativity

Hilton Garden Inn: BizWords

Be the CEO of buzzword bingo

Published on Sep 28, 2011

Editor's Pick

Here's one for fans of office buzzword bingo. Hilton Garden Inn (obviously after a synergistic session of blue sky thinking) targets business travelers with BizWords, a free app that aims to 'decode business jargon'. Developed by Organic, it pokes fun at cringeworthy corporate buzzwords, and also provides some definitions for those who are baffled by business-speak.

Special features include a crowd-sourced collection of trending business buzzwords and phrases from across the country, and the hottest local terms, all of which can be viewed on a virtual 'heat map' of the U.S. Users can create their own business-card style profile, then add their favorite business terms and acronyms by simply entering the word and a definition. A leader board tracks buzzwords' frequency, and you can compete to lead the pack, or become the 'CEO' of a particular word or expression.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 28, 2011
Agency:
Organic Inc.
Client:
Hilton Garden Inn

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.