This Billboard 'Powered' by Hackers Highlights the Danger of Cyber Crime

AMV BBDO and Grand Visual Worked on Tactical Campaign for Hiscox Insurance

By Alexandra Jardine. Published on Feb 20, 2018

Editor's Pick

U.K. insurance company Hiscox is highlighting the dangers of cyber crime with an innovative outdoor idea.

Creative agency AMV BBDO worked with digital outdoor specialists Grand Visual on the "Honeypot" poster, which reflects, in real-time, the likelihood of cyber attacks. The campaign works by pulling data from a purpose-built "honeypot" system typical of any standard small business server set-up. The honeypot monitors live hacks and the poster creative responds with a real-time pulsing "Cybercrime" headline and a ticker showing passers-by the cumulative amount of attacks to have hit the honeypot that day.

Based on initial trials, the number of attempted attacks each day is averaging 23,000. As the breaches build, so too does the headline, with each poster evolving and reacting throughout the course of the day. The campaign will run nationwide across urban and roadside locations for all of this week.

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Feb 20, 2018
Abbott Mead Vickers BBDO
Head of Marketing and Partnerships:
Olivia Hendrick
Creative Director:
Andre Hull
Creative Director:
Clark Edwards
Augustine Cerf
Art Director:
Lauren Peters
Agency Planner:
Tom White
Agency Account Team:
Brenda Frixa
Agency Account Team:
Amy Tippen
Agency Account Team:
Maite Orcasberro
Agency Account Team:
Natasha Hoban
Agency Account Team:
Alex Fenton
Agency Producer:
Ian Whittle
Agency Producer:
Samantha Roberts
Media Agency:
Agency Account Team:
Hannah Brady
Agency Account Team:
Roy Shepherd
Agency Account Team:
Charlie Pounds
Out-of-Home Specialist:
Out-of-Home Account Director:
James Brunton
Production Company:
Grand Visual
‎Chief Creative Technology Officer:
Dan Dawson
Creative Technologist:
Jon Jones
Production Co. Producer:
Ben Clissen
Production Co. Producer:
Ben Privett
Production Co. Producer:
Lisa Portman
Production Co. Producer:
Nadiya Abubakar

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