Hitachi: True Stories

o get consumers to embrace a little known truth—that Hitachi is more than just home electronics—McCann Worldgroup/San Francisco, production company HKM and interactive agency Code and Theory launched "True Stories,&qu

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o get consumers to embrace a little known truth—that Hitachi is more than just home electronics—McCann Worldgroup/San Francisco, production company HKM and interactive agency Code and Theory launched "True Stories," a series of online documentary-style short films that can be viewed and downloaded at the Hitachi website. Each of the five films journeys to a different U.S. town to explore how Hitachi's innovative technologies are making a real difference in such diverse areas as environmentally-safe power plants, cancer treatment and online crime-fighting.
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About

Credits
Date
Feb 08, 2007
Executive Creative Director:
Rob Bagot
Executive Creative Director:
John McNeil
CD/Art Director:
Dylan DiBona
CD/Copywriter:
Peter Rudy
Producer:
Lee Ann Ramsey
Producer:
Julie Costanzo
Interactive Producer:
Leslie Ernst
Interactive Producer:
Johnathan Rose
Director:
Matt Ogens
Photographer:
Jo Canziani
Agency:
McCann Worldgroup
Interactive Production Company:
Code and Theory
Production Company:
HKM Productions
Client:
Hitachi
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