This 'Handmade' Clock Makes Beautiful Craft Out of Every Minute of the Day

Dentsu Made Intricate Film for Japanese Stationery Brand Hitoki in 24 Hour Cut

Published on

Editor's Pick

A new film from Japanese stationery brand Hitoki brings to life the value of handcraft by creating an entirely handmade clock -- out of unexpected materials.

Created by agency Dentsu, the film uses different combinations of small items to express all 1,440 minutes in a 24-hour day. They range from tiny cream pastries to flowers, spoons, confetti, sprinkles, water-pistols, sunglasses and even a cat, all of which come together to create a unique series of hour and minute hands.

The agency used more than 30,000 items to make these intricate visuals, cut together in a single film 24-hour cut. You can see a real-time version of the clock at the project website.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 09, 2017
Agency:
Dentsu Tokyo
Client:
Hitoki
Creative Director:
Yuto Ogawa
Creative Director:
Yuto Ogawa
Art Director:
Ryosuke Miyashita
Art Director:
Ryosuke Miyashita
Art Director:
Minami Sakagawa
Art Director:
Minami Sakagawa
Copywriter:
Yuto Ogawa
Copywriter:
Yuto Ogawa
Copywriter:
Mai Iwaana
Copywriter:
Mai Iwaana
Director:
Makoto Kubota
Director:
Makoto Kubota
PR Planner:
Michiru Muraki
PR Planner:
Michiru Muraki
PR Planner:
Asako Fujimagari
PR Planner:
Asako Fujimagari
Account Executive:
Tomoyasu Katagai
Account Executive:
Wenni Shao
Producer:
Kota Endo
Producer:
Taro Mikami
Cameraman:
Yutaro Tagawa
Art Management:
Kenichi Sasaki
Art Management:
Miyuki Nagao
Music:
Satoshi Yoshitake
Project Manager:
Yasutaka Kubota
Project Manager:
Masashi Narita
Web Director:
Yasuyuki Matsumaru
Technical Director:
Motokazu Furukawa
Programmer:
Motokazu Furukawa
Web Director:
Miki Shirokura
Web Designer:
Miki Shirokura

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age