Creativity

This 'Handmade' Clock Makes Beautiful Craft Out of Every Minute of the Day

Dentsu Made Intricate Film for Japanese Stationery Brand Hitoki in 24 Hour Cut

By Alexandra Jardine. Published on Aug 09, 2017

Editor's Pick

A new film from Japanese stationery brand Hitoki brings to life the value of handcraft by creating an entirely handmade clock -- out of unexpected materials.

Created by agency Dentsu, the film uses different combinations of small items to express all 1,440 minutes in a 24-hour day. They range from tiny cream pastries to flowers, spoons, confetti, sprinkles, water-pistols, sunglasses and even a cat, all of which come together to create a unique series of hour and minute hands.

The agency used more than 30,000 items to make these intricate visuals, cut together in a single film 24-hour cut. You can see a real-time version of the clock at the project website.

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About

Credits

Date
Aug 09, 2017
Agency:
Dentsu Tokyo
Client:
Hitoki
Creative Director:
Yuto Ogawa
Creative Director:
Yuto Ogawa
Art Director:
Ryosuke Miyashita
Art Director:
Ryosuke Miyashita
Art Director:
Minami Sakagawa
Art Director:
Minami Sakagawa
Copywriter:
Yuto Ogawa
Copywriter:
Yuto Ogawa
Copywriter:
Mai Iwaana
Copywriter:
Mai Iwaana
Director:
Makoto Kubota
Director:
Makoto Kubota
PR Planner:
Michiru Muraki
PR Planner:
Michiru Muraki
PR Planner:
Asako Fujimagari
PR Planner:
Asako Fujimagari
Account Executive:
Tomoyasu Katagai
Account Executive:
Wenni Shao
Producer:
Kota Endo
Producer:
Taro Mikami
Cameraman:
Yutaro Tagawa
Art Management:
Kenichi Sasaki
Art Management:
Miyuki Nagao
Music:
Satoshi Yoshitake
Project Manager:
Yasutaka Kubota
Project Manager:
Masashi Narita
Web Director:
Yasuyuki Matsumaru
Technical Director:
Motokazu Furukawa
Programmer:
Motokazu Furukawa
Web Director:
Miki Shirokura
Web Designer:
Miki Shirokura

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