Creativity

Watch This Sexy, Parkour-Inspired Ad for the H&M x Alexander Wang Collection

Hot Models Get Competitive in an Industrial Basement

Published on Oct 23, 2014

Editor's Pick

Fashion aficionados have been waiting eagerly for H&M's H&M x Alexander Wang Collection and this promo for it does not disappoint. Filmed in a labyrinthine underground-meets-outdoor space in London, it's an edgy, high-energy spot featuring top models Joan Smalls and Isabeli Fontana warming up before some competitive dodgeball and parkour. It was directed by London collective Tell No One (aka Luke White and Remi Weekes) and created by H&M Redroom with VFX from MPC. The original music is by DJ Diplo. The collection will be in-store Nov. 6.

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About

Credits

Date
Oct 23, 2014
Agency:
H&M Redroom
Client:
H&M
Prod. Co.:
Good Egg
Producer:
Anna Granditsky
Post Supervisor:
Anna Olsson
Creative Director:
Donald Schneider
Director:
Tell No One
VFX:
MPC-LA
VFX Producer:
Lisa Vaughan
VFX Supervisor:
Iain Murray
Grade:
MPC
Colourist:
Richard Fearon

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