Creativity

H&M: Alter Ego

The many Mr. Kinnamans.

Published on Oct 24, 2012

Editor's Pick

The Killing's Joel Kinnaman wanders the dark streets of London in this beautifully shot film for H&M, directed by RAF's Jonas Akerlund. "Alter Ego" feels like going along for the ride on the protagonist's very personal acid trip, where he sees countless versions of himself scattered throughout as he drives through the city -- including one posing on a rather too conspicuous H&M board on the side of a bus shelter.

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Credits

Date
Oct 24, 2012
Agency:
Strange Cargo
Producer:
Anna Olsson
Client:
H&M
Production Company:
RAF Films
Director:
Jonas Akerlund
Producer:
Eva Tempelman
Editorial:
Jump
Editor:
Luis Moreno
Executive Producer:
Alexandra Leal
Post/Effects:
Poetica
Lead Inferno Artist:
Amanda Amalfi
Visual Effects:
Aaron Vasquez
Visual Effects:
Chris Wiseman
Visual Effects:
Aron Baxter
Visual Effects:
Chris Memoli
Head of Production:
Stefanie Bassett

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