Creativity

H&M: Alter Ego

The many Mr. Kinnamans.

Published on Oct 24, 2012

Editor's Pick

The Killing's Joel Kinnaman wanders the dark streets of London in this beautifully shot film for H&M, directed by RAF's Jonas Akerlund. "Alter Ego" feels like going along for the ride on the protagonist's very personal acid trip, where he sees countless versions of himself scattered throughout as he drives through the city -- including one posing on a rather too conspicuous H&M board on the side of a bus shelter.

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About

Credits

Date
Oct 24, 2012
Agency:
Strange Cargo
Producer:
Anna Olsson
Client:
H&M
Prod. Co.:
RAF Films
Director:
Jonas Akerlund
Producer:
Eva Tempelman
Editorial:
Jump
Editor:
Luis Moreno
EP:
Alexandra Leal
Post/Effects:
Poetica
Lead VFX/Inferno Artist:
Amanda Amalfi
VFX:
Aaron Vasquez
VFX:
Chris Wiseman
VFX:
Aron Baxter
VFX:
Chris Memoli
Head of Production:
Stefanie Bassett

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