Creativity

H&M: Beckham Bodywear at H&M Holiday 2012 - 4

This time, there's a sweatshirt.

Published on Nov 09, 2012

Editor's Pick

Guess David Beckham needed to strip down to his skivvies one more time, after already doing so in an ad campaign for H&M just a few months ago. This time, Becks' manliness is rendered in a series of shots for the retailer that feature more of his line -- not just briefs and boxers, but also drawstring pants and sweatshirts. It means a little less skin, and more clothes, but don't worry, the sweatshirt doesn't zip all the way up. See a behind-the-scenes video here, and all the images on the right.

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About

Credits

Date
Nov 09, 2012
Client:
H&M

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