Creativity

Wes Anderson Directs a Quirky Holiday Train Tale for H&M

Spot Stars Adrien Brody as a Conductor Who Saves Christmas

By Alexandra Jardine. Published on Nov 28, 2016

Editor's Pick

H&M has enlisted director Wes Anderson to bring his stylishly quirky touch to its Christmas ad this year.

The spot, by Adam&Eve/DDB London, is set on a train which has been delayed by "11 and a half hours" due to snowy weather on Christmas Eve .

Actor Adrien Brody (who has starred in Anderson films including 'The Grand Budapest Hotel') plays the train's conductor, who does his best to put on a festive treat for the passengers. All the passengers (whom we originally see looking worried, through the windows of their individual compartments, that their Christmas will be ruined) are clad in items from H&M's holiday clothing collection. Although it might start out all a bit "Murder on the Orient Express," by the time they all come together to celebrate it's more "Polar Express," and you'll be beaming benevolently.

The set, with its pastel colors and gorgeously stylized look, is vintage Anderson, as is Brody's poker-faced performance. This is Christmas advertising for the indie movie-lover -- a smart move for a fashion brand trying to stand out from the crowd.

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About

Credits

Date
Nov 28, 2016
Agency:
Adam & Eve/DDB London
Client:
H&M
Director:
Wes Anderson
Co-Production:
The Directors Bureau
Co-Production:
Riff Raff
Exec Producer:
Lisa Margulis
Exec Producer:
Matthew Fone
Producer:
Julie Sawyer
Director of Photography:
Bruno Delbonnel
Production Designer:
Marcus Rowland
Costume Designer:
Milena Canonero
Hair & Make Up:
Frances Hannon
Editor:
Joe Guest @ Final Cut
VFX Artist:
Jonathan Wesley
Executive Creative Director:
Rick Brim
Creative:
Till Diestel
Creative:
Tim Vance
Creative:
Paul Knott
Account Director:
James Rowe
Account Director:
Olivia Chittenden
Producer:
Lucie Georgeson

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