David Beckham and Kevin Hart Take a Roadtrip to Vegas for H&M

Comedian Is Plotting 'Beckham, the Musical' in Latest Fashion Film

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David Beckham and Kevin Hart have teamed up once again to make a fashion film for H&M's Beckham-branded collection, following last year's hilarious story in which Hart decided to make a biopic about Beckham.

This time the mismatched pair are heading to Las Vegas on a roadtrip, clad in identical H&M gear, in an RV branded "Beckham the Musical" (which is Hart's latest fictional project.) The full film will go live on September 26, but to whet our appetites the fashion retailer has launched a trailer, seen here, in which amongst other things, they get pulled over by a cop, and get lost.

Once again director Fredrik Bond has helmed the film, for Adam & Eve/DDB.

Seems H&M is on a roll this season; earlier this week it launched a film for its Autumn/Winter womenswear, via Forsman & Bodenfors, that questions what it means to be ladylike.

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About

Credits
Date
Sep 15, 2016
Agency:
Adam & Eve/DDB London
Client:
H&M
Tags
Industry
Genre
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