David Beckham and Kevin Hart Take a Roadtrip to Vegas for H&M

Comedian Is Plotting 'Beckham, the Musical' in Latest Fashion Film

Published on

Editor's Pick

David Beckham and Kevin Hart have teamed up once again to make a fashion film for H&M's Beckham-branded collection, following last year's hilarious story in which Hart decided to make a biopic about Beckham.

This time the mismatched pair are heading to Las Vegas on a roadtrip, clad in identical H&M gear, in an RV branded "Beckham the Musical" (which is Hart's latest fictional project.) The full film will go live on September 26, but to whet our appetites the fashion retailer has launched a trailer, seen here, in which amongst other things, they get pulled over by a cop, and get lost.

Once again director Fredrik Bond has helmed the film, for Adam & Eve/DDB.

Seems H&M is on a roll this season; earlier this week it launched a film for its Autumn/Winter womenswear, via Forsman & Bodenfors, that questions what it means to be ladylike.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 15, 2016
Adam & Eve/DDB London
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age