Creativity

David Beckham and Kevin Hart Take a Roadtrip to Vegas for H&M

Comedian Is Plotting 'Beckham, the Musical' in Latest Fashion Film

By Alexandra Jardine. Published on Sep 15, 2016

Editor's Pick

David Beckham and Kevin Hart have teamed up once again to make a fashion film for H&M's Beckham-branded collection, following last year's hilarious story in which Hart decided to make a biopic about Beckham.

This time the mismatched pair are heading to Las Vegas on a roadtrip, clad in identical H&M gear, in an RV branded "Beckham the Musical" (which is Hart's latest fictional project.) The full film will go live on September 26, but to whet our appetites the fashion retailer has launched a trailer, seen here, in which amongst other things, they get pulled over by a cop, and get lost.

Once again director Fredrik Bond has helmed the film, for Adam & Eve/DDB.

Seems H&M is on a roll this season; earlier this week it launched a film for its Autumn/Winter womenswear, via Forsman & Bodenfors, that questions what it means to be ladylike.

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About

Credits

Date
Sep 15, 2016
Agency:
Adam & Eve/DDB London
Client:
H&M

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