H&M: David Beckham Bodywear 2013 Behind the Scenes

Latest Collection Shows off Fall 2013 Bodywear Collection

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Editor's Pick

David Beckham strips down again (and again and again) for H&M in a new campaign for the retailer, which sees the soccer star staring sexily at the camera in various states of undress as he models boxer briefs, henleys and even (gasp!) pants. The campaign was posted by Beckham on his Facebook page and on H&M's Instagram account, along with an even sexier YouTube video showing the star "behind the scenes" while shooting the campaign. The photos showcase his 2013 Fall collection.

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About

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Date
Aug 23, 2013
Client:
H&M
Category
Latest Creativity News on Ad Age

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