Creativity

H&M: David Beckham Bodywear Part 2

Becks is back in briefs.

Published on Aug 15, 2012

Editor's Pick

David Beckham, whose last major talked about display of manliness arguably was not at the Olympics, but on the White Cliffs of Dover, appears in a new series of print/posters ads promoting his bodywear line with H&M. It appears the images are the same as those that were projected onto the U.K. landmark, earlier this month, but you can see the details rendered even more crisply in the print versions. And unlike the line's racy Super Bowl ad, the posters give the viewer plenty of opportunity to linger on Beckham's man parts.

Also as part of the campaign, according to Racked, New York City will get its own Beckham monuments, although they won't be mountain-sized. Tomorrow in N.Y. the retailer will be placing 10-foot statues of Becks around the city, and fans can potentially get their hands on some goodies if they tweet their photos of the monoliths with the hashtag #HMBeckham.

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About

Credits

Date
Aug 15, 2012
Client:
H&M

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