Creativity

Kevin Hart Wants to Play David Beckham in a Biopic -- Dressed in H&M

Comedian Helps Promote Soccer Star's Collaboration With Fashion Brand

By Alexandra Jardine. Published on Sep 22, 2015

Editor's Pick

The ubiquitous David Beckham teams up with comedian Kevin Hart in this film from H&M, a trailer for a longer campaign that will be released next week.

In the spot, by Adam&Eve/DDB, Beckham receives a call from his agent telling him Hart wants to play him in a biopic called "I, Beckham."

Cue incredulity, but we get a taste of things to come with scenes of Hart doing "research" for the role (ie. spying on Becks in bed), and dressing in the same H&M clothes. Sonny London founder Fredrik Bond is the director.

The global campaign, spanning print and outdoor as well TV and cinema, will promote H&M's Modern Essentials selected by David Beckham autumn 2015 collection.

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About

Credits

Date
Sep 22, 2015
Agency:
Adam & Eve/DDB London
Client:
H&M
Director:
Fredrik Bond
Production Company:
Sonny London

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