The ubiquitous David Beckham teams up with comedian Kevin Hart in this film from H&M, a trailer for a longer campaign that will be released next week.
In the spot, by Adam&Eve/DDB, Beckham receives a call from his agent telling him Hart wants to play him in a biopic called "I, Beckham."
Cue incredulity, but we get a taste of things to come with scenes of Hart doing "research" for the role (ie. spying on Becks in bed), and dressing in the same H&M clothes. Sonny London founder Fredrik Bond is the director.
The global campaign, spanning print and outdoor as well TV and cinema, will promote H&M's Modern Essentials selected by David Beckham autumn 2015 collection.