H&M: David Beckham on the White Cliffs of Dover

More Becks please, we're British.

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David Beckham's speedboat ride up the Thames thrilled his lusty fans at the Olympics opening ceremony last weekend - and now H&M is serving up more Becks. Last night the clothing retailer projected pictures of Beckham clad only his briefs on to the chalky heights of The White Cliffs of Dover, a longtime symbol of British patriotism that traditionally welcome visitors to the shores of the British isles. The one-off stunt was part of PR activity to promote Beckham's body wear line. Check out #beckhamsbriefsofdover on Twitter to gauge the world's reaction.

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Aug 02, 2012
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