Creativity

What's H&M Up to With This Gisele Bundchen Music Video?

The Supermodel is the Face of Fall Fashion at the Retailer

Published on Sep 03, 2013

Editor's Pick

Supermodel Gisele Bundchen is the face of Fall fashion at retailer H&M, who has just released a head-scratching black-and-white video of the her recording a cover of the Kinks' track, "All Day and All of the Night." It's unclear what the strange film will lead to -- the description in the YouTube video says to "stay tuned for more information on how to download the full version of the song," and judging by Ms. Bundchen's laugh at the end, it's quite possible (or so we hope) that the whole thing is a giant joke from H&M. Also, the way Mrs. Tom Brady says "See?" at the end makes one think that even the H&M execs weren't quite sure about her vocal ability when they decided on this creative concept. Update: Esquire reports that proceeds from the sale of the song (on iTunes) will go to UNICEF.

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About

Credits

Date
Sep 03, 2013
Client:
H&M

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