Lady Gaga Is a 1940s Diva in U.K. Showstopper for H&M

Star Sings Duet With Tony Bennett in Johan Renck-Directed Extravaganza

Published on

Editor's Pick

H&M proves it can do blockbuster holiday ads with the best of them, upping the ante with Lady Gaga and Tony Bennett. Johan Renck (who helmed last year's Alice in Wonderland Christmas spot for Marks & Spencer) directed the ad, which moves seamlessly between five different sets. It takes in ukelele- playing sailors, cute kids, a ski chalet and finally what looks like a great 1940s-style party, at which Bennett and a be-wigged Gaga perform their duet version of "It Don't Mean a Thing. (If It Ain't Got That Swing.)"

This showstopper grew out of the collaboration between Gaga and Bennett, who met backstage at a gala in 2011. They recorded a jazz album together called "Cheek to Cheek" that was released in September 2014 and led to a tour that will kick off later this month with a New Year's Eve show in Las Vegas.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 01, 2014
Agency:
Saturday London
Agency:
Saturday London
Client:
H&M
Director:
Johan Renck
Prod. Co.:
RAF
Agency Producer:
Strange Cargo Collective
VFX:
MPC
VFX:
MPC
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age