David Beckham Is a Pool Hustler (and Wears a Lot of Clothes) in U.K. Spot for H&M

Bond Film Director Marc Forster Behind Ad Promoting Former Soccer Star's 'Modern Essentials' Collection

Published on Mar 06, 2015

Editor's Pick

David Beckham, who we're used to seeing nearly naked in ads for H&M, is fully dressed in this new U.K. ad for the retailer, set in a gloomy pool hall.

Directed by Tool's Marc Forster (whose feature film work includes Bond movie "Quantum of Solace") and created by fashion collective Strange Cargo, it stars the former soccer player as a super-suave pool hustler, who takes on some tough-looking guys at their own game and defeats them with a trick that appears to defy the laws of physics. Here, he's the epitome of cool -- much more so than in the ad for his own whisky brand Haig Club.

Set to the soundtrack of "What Makes a Good Man?" by The Heavy, the ad promotes Beckham's "Modern Essentials Selected by David Beckham" collection for H&M.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Mar 06, 2015
Strange Cargo
Prod. Co.:
Marc Forster
Managing Director/EP:
Oliver Fuselier
Executive Producer:
Lori Stonebraker
Valerie Romer
Ben Seresin

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.