Everyone Dresses Like Beckham in H&M's Latest Film

Latest Spot Starring Soccer Star Promotes Spring 2016 Collection

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Editor's Pick

Having had Kevin Hart study his every move in H&M's previous campaign for David Beckham's Modern Essentials collection, the soccer pro finds the whole world copying his fashion choices in a new ad.

In a film promoting the range's Spring 2016 collection, Beckham is staying at a hotel in Lisbon. As he steps outside he finds that everyone in the city -- including dogs, children and hotel staff -- is dressed exactly the same as him. It continues even when he changes into a different outfit. So what will happen when he strips off to take a shower?

The ad is again by Adam&Eve/DDB, which created the Kevin Hart campaign.

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Feb 05, 2016
Adam & Eve/DDB London
Creative Director H&M:
Erik Zetterberg
Head of Marketing H&M:
Daniel Herrmann
Project Manager H&M:
Fia Ingman
Ben Priest
Richard Brim
John Long
Art Director:
Matt Gay
Account Director:
James Rowe
Agency Producer:
Jack Bayley
Managing Director:
Tammy Einav
Assistant Producer:
Jimena Seoane
Head of Production:
Anthony Falco
Production Company:
Sonny London
Fredrik Bond
Alicia Richards
Patric Ryan
Assistant Editor:
Phil Hignett
Assistant Editor:
Melissa Geczy
Sound Design Company:
Factory Studios
Sound Designer:
Anthony Moore
Soundtrack Composer:
Max Steiner
Post-production producer:
Justin Stiebel
Creative Director:
Jonathan Westley
Project Lead 2D:
Jonathan Westley
Project Lead 3D:
Mike Chapman
VFX Supervisor:
Chris Scott
2D Artist:
Chris Scott
2D Artist:
Adam Maynard
3D Artist:
Edward Hicks
Matte Painting:
Can Y. Sanalan

See more credits

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