Creativity

HM: Spring Fashion

The clothing retailer's site hosts a virtual fashion show where one male and one female model show off a number of items from the spring line. The models are continuously walking down an invisible runway while the user can change the models' outfits

Published on Mar 31, 2009

Editor's Pick

The clothing retailer's site hosts a virtual fashion show where one male and one female model show off a number of items from the spring line. The models are continuously walking down an invisible runway while the user can change the models' outfits from a floating menu at their feet. Check out a making of video from the campaign here.

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About

Credits

Date
Mar 31, 2009
Client:
HM
Agency:
Perfect Fools Amsterdam
Executive Creative Director/Director:
Tony Hogqvist
Art Director:
Niklas Karlsson
Art Director:
John Wolst
Producer:
Jonas Stenqvist
Producer:
Tove Lindqvist
Production Company:
Bright Film
Photographer:
John Rosenlund
Executive Producer:
Christopher Sanitate

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