HM: Spring Fashion

The clothing retailer's site hosts a virtual fashion show where one male and one female model show off a number of items from the spring line. The models are continuously walking down an invisible runway while the user can change the models' outfits

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The clothing retailer's site hosts a virtual fashion show where one male and one female model show off a number of items from the spring line. The models are continuously walking down an invisible runway while the user can change the models' outfits from a floating menu at their feet. Check out a making of video from the campaign here.
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About

Credits
Date
Mar 31, 2009
Client:
HM
Agency:
Perfect Fools Amsterdam
Executive Creative Director/Director:
Tony Hogqvist
Art Director:
Niklas Karlsson
Art Director:
John Wolst
Producer:
Jonas Stenqvist
Producer:
Tove Lindqvist
Production Company:
Bright Film
Photographer:
John Rosenlund
Executive Producer:
Christopher Sanitate
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