Creativity

Baz Luhrmann Directs an Edgy Floral Love Story for H&M's Erdem Collection

Sumptuous Film Tells the Story of a Visit to a Crumbling Flower-Filled Mansion

By Alexandra Jardine. Published on Oct 25, 2017

Editor's Pick

Having engaged Wes Anderson for its holiday film last year, H&M continues to secure the services of top directors: its latest fashion film is helmed by Baz Luhrmann.

The "Great Gatsby" and "Romeo + Juliet" director brings his sumptuous style to "The Secret Life of Flowers," a film promoting the retailer's collaboration with fashion designer Erdem Moralioglu, with protagonists showing off its floral designs. It's the story of a young man whose boyfriend takes him home to visit a mysterious, crumbling mansion overgrown with flowers where it's "always spring." There, our hero encounters British actress Harriet Walter playing a Miss Havisham-like hostess with a creepy edge, and then becomes caught up in an incestuous love triangle with his friend and his androgynous sister.

Altogether, it's like an other-worldly mashup of "Brideshead Revisited," "Great Expectations" and "Downton Abbey" that turns into a music video (the soundtrack is "Hypnotised" by Years & Years). As such, it's both tremendous fun and just as beautiful as you might expect from Luhrmann.

The film was created by Luhrmann's Bazmark Films and produced via Biscuit.

"I wanted the film to be like a whole movie," says Luhrmann in a statement. "It's a very modern love story, set in a country house that is full of its own secrets, and it's like a metaphor for our times -- it's harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring."

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About

Credits

Date
Oct 25, 2017
Agency:
Bazmark Films
Client:
H&M
Production Company:
Biscuit

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