Creativity

Beckham's Underpants Come Off in H&M's Super Bowl Spot

Nicolas Winding Refn Directs Shoppable Ad

Published on Feb 02, 2014

Editor's Pick

"Drive" director Nicolas Winding Refn is behind this sexy ad for H&M. Starring David Beckham, a longtime spokesperson for the retailer, the ad features Mr. Beckham at a photoshoot for his Bodywear line. Unfortunately, he gets locked out, and has to do some serious stunts (we're told he did his own) to get back into the building. The ad was shot in East London. Previously, the brand asked fans to vote whether they would prefer to have Becks' pants come off, or stay on. As expected, they come off.

The spot is also a tech first -- people with smart televisions can shop the line as they watch the spot on Game Day.

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About

Credits

Date
Feb 02, 2014
Agency:
Suburbia
Client:
H&M
Prod. Co.:
Stink
Agency:
Strange Cargo
Director:
Nicolas Winding-Refn
EP:
Mungo Maclagan
Producer:
Fran Thompson
Production Manager:
Polly Ruskin
Cinematographer:
Philippe Le Sourd
Production Design:
Ricky Eyres
Creative Director:
Donald Schneider
Art Buyer:
Anna Rystedt
Art Director:
Lee Swillingham
Art Director:
Stuart Spaulding
Agency Producer:
Anna Granditsky
Production Manager:
Johanna Edholm
Post Prod:
Anna Olsson
Post:
MPC
Post:
MPC
Color:
Jean Clement Soret
Color:
Jean Clement Soret
Post Prod:
Sharuddin Rosunally
Post Prod:
Sharuddin Rosunally
Editor:
Paul Hardcastle, Trim
Editor:
Paul Hardcastle, Trim

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