Cannabis health and wellness company Hmbldt is celebrating the coming marijuana holiday, April 20, with a campaign aiming to recast 4/20 as the "healthiest day of the year."
Starting today, the company rolled out "GO420," a social effort that will highlight 420 healthy ways to enjoy April 20 via the hashtag #GO420. Gifs and videos offer tips like "Go make a dream come true," "Go take a pottery class," "Go tell your partner you love them," "Go do push-ups in the park," "Go tell your partner a sexy secret."
Stakeholder Anomaly, which helped to launch the company with entrepreneur Matt Seashols, helped to develop the campaign
The company's product line consists of vape pens that are designed to distribute controlled hits of cannabis designed to help to alleviate common ailments such as pain and insomnia -- without getting its consumers high. The pens were named one of Time Magazine's Inventions of the Year last fall.
The campaign will highlight healthy activities associated with each of the products' formulations: Bliss, Calm, Relief, Sleep, Passion and Arouse.
All 420 ideas will also live on an online hub at GO420.com, and those who participate in #GO420 social activity may be entered into a contest for a chance to win a GO420 kit.
"GO420 is about advocacy and April 20th is a great opportunity to use our platform to amplify and educate about the healing powers of the plant," said Hmbldt CMO Derek McCarty in a statement.