Creativity

Hola Mexico Festival: Adios Cliches - Mostacho

More than mariachi.

Published on Jun 01, 2012

Editor's Pick

For the Hola Mexico Film Festival, Alma introduces the "Adios Cliches" campaign, to show that Mexican film is about more than wrestling, tacos and mariachi bands.

Directed by Jorge Colon at Letca, the campaign includes a teaserand a film, as well as a digital component, an iPhone appthat invites you to add a Mexican mustache to your own face.

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About

Credits

Date
Jun 01, 2012
Agency:
Alma
CCO:
Luis Miguel Messianu
Client:
Hola Mexico Festival
Senior VP Executive Creative:
Diego Yurkievich
VP Group Creative Director:
Hernan Cerdeiro
AD:
Hernan Pettinaroli
CW:
Julian Milanesi
Interactive Business Director:
Luz Maria Velez
Digital Team:
Julian Milanesi
Digital Team:
Hernan Pettinaroli
Digital Team:
David Alvarez
Digital Team:
Francisco Sanchez
Digital Team:
Edward Senf
Social Media Brigade:
Jacob Bacallao
Social Media Brigade:
Larry Gordon
Social Media Brigade:
Silvina Jover
Social Media Brigade:
Beatriz Torres
Social Media Brigade:
Paola Plaza
Production Director:
Diego Colombo
Production House:
Letca Films
Director:
Jorge Colon
Post-production:
Cut Club
Post-production:
Moving Forward Studios
Post-production:
IndieHouse
Sound Design:
Personal Music

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