Creativity

Holiday Inn: You Always Make Me Smile

You always make me..oww!

Published on Aug 31, 2010

Editor's Pick

As part of its campaign for Holiday Inn, McCann New York created this music video for Kyle Andrews' You Always Make Me Smile.

McCann and Holiday Inn had formed a record label, StayU Music, to "produce, distribute, promote and share revenue from" Andrews' original track, which featured in the ad campaign that broke this spring.

McCann wanted to make a music video for the song and tapped students of Brigham Young University's BYU AdLab, who spawned the idea of the video centering on the world's biggest balloon fight.

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About

Credits

Date
Aug 31, 2010
Agency:
McCann Erickson New York
Client:
Holiday Inn
Executive Creative Director:
Steve Ohler
GCD/Copywriter:
Sean Bryan
GCD/Art Director:
Tom Murphy
Music Producer:
Mike Boris
Production Company:
BYU AdLab
Director:
Jacob Schwarz
Director of Photography:
Devin Graham
Executive Producer/Creative Director:
Jeff Sheets
Art Director:
McKay Hathaway
Art Director:
Pierce Thiot
Art Director:
Bryce Cline
Editor:
Scott Stevens
Editor:
David Thorpe

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