Creativity

These Cat-Shaped Cardboard Boxes Highlight Pet Abandonment in Quebec

Campaign Is Based Around Traditional Moving Day on July 1

By Alexandra Jardine. Published on Jun 15, 2017

Editor's Pick

Canadian home improvement retailer Home Hardware has created cardboard moving boxes in the shape of cats and dogs to highlight the problem of pet abandonment in Quebec.

Every year in Quebec, renters traditionally move out of their apartments on July 1, and in the chaos of moving,1,600 pets a year are left behind by their owners. Home Hardware partnered with the Society for the Prevention of Cruelty to Animals (SPCA) for the campaign, by agency John St.

The boxes are aimed at reminding people: if you move, don't leave your pet behind. They will be used to collect donations for the SPCA near checkouts in participating Home Hardware locations in the Montreal area in the weeks leading up to moving day.

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About

Credits

Date
Jun 15, 2017
Agency:
John St.
Client:
Home Hardware
Executive Creative Director:
Stephen Jurisic
Executive Creative Director:
Angus Tucker
Creative Director:
Mark Scott
Creative Director:
Cedric Audet
Art Director:
Sebastien Lafaye
Design Director:
Mooren Bofill
Associate Design Director:
Jacqueline Lane
Designer:
Carol Hung
Producer:
Anne-Christel Rajoelina
Producer:
Andrew LaGrave
Producer:
Andrew LaGrave
Account Team:
Nick Pigott
Account Team:
Nick Pigott
Account Director:
Bianca Myers
Account Director:
Bianca Myers
Account Supervisor:
Stuart Milligan
Account Supervisor:
Stuart Milligan
Production Artist:
Valerie Bertrand
Production Artist:
Valerie Bertrand
Production:
Consulat
Production:
Consulat
Director:
Simon Duhamel
Director:
Simon Duhamel
Director of Photography:
Simon Duhamel
Director of Photography:
Simon Duhamel
Assistant Director:
Marc-Antoine Dubois
Assistant Director:
Marc-Antoine Dubois
Papercraft:
Pascal Brousseau
Post Production:
Pascal Brousseau
Production:
Eliane Sauvé
Sound Design & Mix:
Studios Appollo
Sound Design & Mix:
Vincent Dufour
Sound Design & Mix:
Pierre-Hugues Rondeau

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