Advertising doubles as home construction kit in Thailand

Home Pro and BBDO Bangkok recycle ad boards to make self-constructed homes look better.

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In Thailand, building and construction supplier Home Pro thought up a way to let its advertising signboards double as materials for people to build their homes with. With many Thai people constructing their own shelters out of such boards, Home Pro decorated the backs of the signboards with patterns, so they could be used as walls. BBDO Bangkok developed the campaign.

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About

Credits
Date
Mar 11, 2013
Agency:
BBDO Bangkok
Chief Creative Officer:
Suthisak Sucharittanonta
Client:
Home Pro
Creative Director:
Chalit Manuyakorn
Copywriter:
Thasorn Boonyanate
Art Director:
Apichai Inthutsingh
Art Director:
Rook Floro
Producer:
Ladawan Vilainart
Client Service Director:
Pitiporn Jutisiriwatana
Account Director:
Yaowanooch Saknarong
Account Executive:
Sakunnapak Chaipracha
Director:
Thasorn Boonyanate
Music:
Inspirative
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