HomeAway: The Whole Story: Emma

Two Sides of the Story Will Run at Opposite Ends of Ad Breaks

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There's more than just a cute story to this campaign from vacation rental brand HomeAway, breaking this week in the U.S., U.K., France and Germany. It's the story of a little girl who has to leave her dog behind when she goes on the family vacation, and misses him so much she can't enjoy it, despite the antics of a goofy brother.

Eventually the faithful doggie turns up, having made his own way there. In another ad, you can also watch the dog's side of the story -- arguably more entertaining, as it involves stolen sausages, chasing chickens and stowing away.

The two ads were designed to run at opposite ends of ad breaks (there are also 30 second versions); they communicate the message that with HomeAway, the whole family can rent a whole house on vacation. Saatchi & Saatchi London created the campaign, which was directed by Stink's Martin Krejci. And in case you're wondering where it was filmed, it was a HomeAway property in South Africa.

Read more about HomeAway's marketing efforts on Adage.com.

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About

Credits
Date
Mar 16, 2015
Agency:
Saatchi & Saatchi London
Chief Creative Officer:
Kate Stanners
Client:
HomeAway
Copywriter:
Alex Sattlecker
Copywriter:
Linda Weitgasser
Art Director:
Alex Sattlecker
Art Director:
Linda Weitgasser
Planner:
Raquel Chicourel
Producer:
Rebecca Williams
Production Assistant:
Femi Ladi
Media Agency:
Zenith Optimedia
Production Company:
Stink
Director:
Martin Krejci
Editor:
Filip Malasek
Producer:
Juliet Naylor
Post-Production Company:
The Mill
Audio Post-Production Company:
Factory
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