To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Buy These Products Before They Disappear, says Homebase

Leo Burnett creates "sinking" items for store in ambient campaign

Editor's Pick

Chairs, lamps and benches appear to be sinking into the ground in this ambient campaign by Leo Burnett London for DIY retailer Homebase. It targeted weekend shoppers at the store in Wandsworth, London with the installation, in which signage and product tags attached to each item encouraged passers-by to snap up in-store offers because they were "going fast".

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 29, 2013
Agency:
Leo Burnett London
Client:
Homebase
Creative Team:
Darren Keff, Phillip Meyler
Creative Director:
Rik Brown
Creative Director:
Jon Fox
Executive Creative Director:
Justin Tindall
Account Team:
Victoria Reiz
Account Team:
Dan Gilroy
Planner:
Matt Wells
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age