Creativity

Buy These Products Before They Disappear, says Homebase

Leo Burnett creates "sinking" items for store in ambient campaign

Published on Apr 29, 2013

Editor's Pick

Chairs, lamps and benches appear to be sinking into the ground in this ambient campaign by Leo Burnett London for DIY retailer Homebase. It targeted weekend shoppers at the store in Wandsworth, London with the installation, in which signage and product tags attached to each item encouraged passers-by to snap up in-store offers because they were "going fast".

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About

Credits

Date
Apr 29, 2013
Agency:
Leo Burnett London
Client:
Homebase
Creative Team:
Darren Keff, Phillip Meyler
Creative Director:
Rik Brown
Creative Director:
Jon Fox
Executive Creative Director:
Justin Tindall
Account Team:
Victoria Reiz
Account Team:
Dan Gilroy
Planner:
Matt Wells

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