Creativity

Homecenter Sodimac: Guia Eco

Pre-roll you won't want to skip.

Published on Sep 04, 2012

Editor's Pick

An audience's typical behavior when watching YouTube pre-roll is to twiddle their fingers, impatiently, while counting down those five seconds until you can click the "Skip Ad" button, but Mayo Draft FCB came up with a compelling option for viewers to actually find out more about what the pre-roll has to offer.

This online video for Homecenter Sodimac features various scenes of eco-wasting, and, while offering viewers the option to "Skip Ad" after a few beats, it also presents a new button, to "Skip Behavior" that is featured within the film. Clicking onto the ad leads them to a site feature solutions on how to make your home more eco-friendly. It's a great example of compelling creative in the pre-roll space--something that we don't see too often.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 04, 2012
Agency:
Mayo Publicidad DraftFCB
Client:
Homecenter Sodimac

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.