Homecenter Sodimac: Guia Eco

Pre-roll you won't want to skip.

Editor's Pick

An audience's typical behavior when watching YouTube pre-roll is to twiddle their fingers, impatiently, while counting down those five seconds until you can click the "Skip Ad" button, but Mayo Draft FCB came up with a compelling option for viewers to actually find out more about what the pre-roll has to offer.

This online video for Homecenter Sodimac features various scenes of eco-wasting, and, while offering viewers the option to "Skip Ad" after a few beats, it also presents a new button, to "Skip Behavior" that is featured within the film. Clicking onto the ad leads them to a site feature solutions on how to make your home more eco-friendly. It's a great example of compelling creative in the pre-roll space--something that we don't see too often.

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About

Credits
Date
Sep 04, 2012
Agency:
Mayo Publicidad DraftFCB
Client:
Homecenter Sodimac
Category
Latest Creativity News on Ad Age

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