Creativity

HomeGoods' art installations encourage you to look closely and 'find' something new

Projects in New York, Austin and Nevada encourage the thrill of discovery

By Alexandra Jardine. Published on May 30, 2018

Editor's Pick

Homewares retailer HomeGoods has the slightly chaotic kind of stores where, if you rummage around enough, you might find something amazing.

So, to celebrate the "thrill of finding," agency McCann New York created a series of art installations around the U.S. encouraging people to discover something new by looking closely.

For example, signposts in New York encouraged people to find the right perspective on a jumble of lamps to recreate Manhattan's skyline in New York, while a trail of mirrors lined the desert floor in the Valley of Fire, Nevada, forming a river of reflected sky and picture frames formed a wall of stories in Austin.

The campaign is both a great fit with the brand -- highlighting that you can find inspiration everywhere, especially in its stores -- and is bound to appeal to Instagram users, always keen to find compelling images to capture.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
May 30, 2018
Client:
HomeGoods
Agency:
McCann New York
Co-Chief Creative Officer:
Tom Murphy
Co-Chief Creative Officer:
Sean Bryan
Creative Director:
Erin Wendel
Creative Director:
Lauren McCrindle
Associate Creative Director:
Lizzie Wilson
Associate Creative Director:
Tali Gumbiner
Associate Creative Director:
Neil Ramanan
AD/CW:
Sanay Lemus
AD/CW:
Kinzie Buckley
AD/CW:
Eric Aragon
AD/CW:
Jack Deligter
Chief Production Officer:
Nathy Aviram
SVP Executive Producer, Innovation:
Christine Lane
Innovation Producer:
Phoebe Chao
Senior Content Creator:
Eric Perini
Maker:
Brett Berman
Maker:
Aude Cuenod
EVP Co Head Business Leadership:
Neil Frauenglass
SVP Group Account Director:
Laura Decker
Account Supervisor:
Chloe Scutt
Assistant Account Executive:
Destanee Bonds
SVP Strategy Director:
Eldad Heilweil
SVP Strategy Director:
Sam Chotiner
Strategy Director:
Danielle Noto
Senior Strategist:
Rachel Aronson
Associate Strategist:
Erin Moldovan
SVP Director Business Affairs:
Wilmien Blake
Business Manager:
Madeline McCarty
Project Manager:
Teresa Mitchell
Photographer:
Maia Flore
Director of Photography:
Jack Shanahan
Senior Editor:
Andrew Aldridge
Director of Photography:
Jared Deer
Camera Operator:
Jared Deer
Photo Assistant:
Zoran Jelenic
Digital Tech:
Zoran Jelenic

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.