Homeplus: Subway Virtual Store--Best of 2011 IX #1

Shop while you commute.

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Editor's Pick

This Cannes Media Grand Prix winning effort out of Cheil Worldwide recreated the aisles of big box retailer Homeplus in subway stations with life size paste-ups. Commuters could then snap pictures of items they wanted in order to purchase them, and the products would automatically be shipped to their homes. The #1 IX effort in 2011.

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About

Credits
Date
Jun 21, 2011
Agency:
Cheil Worldwide
Client:
Homeplus
Category
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