A Flock of Sheep Sings to Queen in Honda's Super Bowl Spot

Bryan Buckley Directs Ad Promoting Ridgeline Truck's Audio System

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A flock of sheep sing along to Queen in Honda's Super Bowl commercial this year, in a spot promoting the automaker's Ridgeline trucks.

Highlighting the truck's factory truck-bed audio system, enabling music to play outside the truck, the spot sees the sheep appearing to launch into Freddie Mercury's distinctive vocals to "Somebody to Love" after being transported by a farmer in the Ridgeline. Even the sheep-dog joins in.

The ad, by RPA, was directed by Bryan Buckley of Hungry Man and we're told it was shot using real sheep and a trained sheep dog, VFX (by The Mill) "staying true to the anatomy and natural behavior of sheep." This included study of the movement of sheep's mouths to determine how their facial muscles might react while singing.

The spot will play during the third quarter of the Super Bowl, and is also on Honda's YouTube channel.

Read more about the ad on Adage.com.

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About

Credits
Date
Feb 01, 2016
Agency:
RPA
Client:
Honda
EVP CCO:
Joe Baratelli
SVP ECD:
Jason Sperling
CD/AD:
Brent Singer
Sr. Art Director:
Matthew Pullen
Sr. Art Director:
Amy Servidea
Sr. Copywriter:
Chris Bradford
Sr. Copywriter:
Audrey Attal
SVP Chief Production Officer:
Gary Paticoff
VP Executive Producer:
Isadora Chesler
Sr. Producer:
Eva Ellis
VP Director of Business Affairs:
Maria Del Homme
EVP Management Account Director:
Brett Bender
VP Group Account Director:
Adam Blankenship
VP Management Supervisor:
Cathy O'Gorman
Account Supervisor:
Jacob Gentry
Account Executive:
Chris Varela
Account Executive:
Christina Contreras
SVP Group Strategic Planning Director:
Christian Cocker
Associate Director, Strategic Planning:
Nargis Pirani
Sr. Strategic Planner:
Elissa Murch
Program Manager:
Melissa Heitman
Production Company:
Hungry Man
Director:
Bryan Buckley
Editorial:
Union Editorial
Editor:
Jim Haygood
VFX & Design:
The Mill
Color:
The Mill
Music Track:
"Somebody To Love"
Composer:
Freddie Mercury
Re-Record and Sound Design:
Beacon Street Studios
Mix:
Lime Studios

See more credits

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