A Flock of Sheep Sings to Queen in Honda's Super Bowl Spot

Bryan Buckley Directs Ad Promoting Ridgeline Truck's Audio System

By Alexandra Jardine. Published on Feb 01, 2016

Editor's Pick

A flock of sheep sing along to Queen in Honda's Super Bowl commercial this year, in a spot promoting the automaker's Ridgeline trucks.

Highlighting the truck's factory truck-bed audio system, enabling music to play outside the truck, the spot sees the sheep appearing to launch into Freddie Mercury's distinctive vocals to "Somebody to Love" after being transported by a farmer in the Ridgeline. Even the sheep-dog joins in.

The ad, by RPA, was directed by Bryan Buckley of Hungry Man and we're told it was shot using real sheep and a trained sheep dog, VFX (by The Mill) "staying true to the anatomy and natural behavior of sheep." This included study of the movement of sheep's mouths to determine how their facial muscles might react while singing.

The spot will play during the third quarter of the Super Bowl, and is also on Honda's YouTube channel.

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Feb 01, 2016
Joe Baratelli
Jason Sperling
Brent Singer
Senior Art Director:
Matthew Pullen
Senior Art Director:
Amy Servidea
Senior Copywriter:
Chris Bradford
Senior Copywriter:
Audrey Attal
SVP Chief Production Officer:
Gary Paticoff
VP Executive Producer:
Isadora Chesler
Senior Producer:
Eva Ellis
VP Director of Business Affairs:
Maria Del Homme
EVP Management Account Director:
Brett Bender
VP Group Account Director:
Adam Blankenship
VP Management Supervisor:
Cathy O'Gorman
Account Supervisor:
Jacob Gentry
Account Executive:
Chris Varela
Account Executive:
Christina Contreras
SVP Group Strategic Planning Director:
Christian Cocker
Associate Director of Strategic Planning:
Nargis Pirani
Senior Strategic Planner:
Elissa Murch
Program Manager:
Melissa Heitman
Production Company:
Hungry Man
Bryan Buckley
Union Editorial
Jim Haygood
VFX & Design:
The Mill
The Mill
Music Track:
"Somebody To Love"
Freddie Mercury
Re-Record and Sound Design:
Beacon Street Studios
Lime Studios

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