To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Honda Invites You to Recreate Its Concept Models With A 3D Printer

Carmaker Releases 3D Design Data On New Website

Editor's Pick

You might not be able to 3D print your own car yet, but Honda has the next best thing. The carmaker has released 3D data for the exterior designs of some of its concept models to the public, with the the idea that the models could easily be replicated by a household 3D printer. The data is available on a new website, www.honda-3d.com so that people can download files and make their own miniature versions of cars such as 1999's Fuya-Jo, which features semi-standing seats and a DJ's booth-style cockpit, 2007's Puyo, which has a soft, gel-like body to protect in collisions, and the next-generation hybrid car NSX Concept, unveiled last year. (Some of the designs can be seen in Honda's Super Ultra Daydreams film, which was shown at the 43rd Tokyo Motor Show in November). The brand is hoping to inspire the next generation of engineers and designers with the project, which was led by Mori's Morihiro Harano as creative director, working with Dentsu.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 30, 2014
Agency:
Mori + Dentsu
Client:
Honda
Creative Director:
Morihiro Harano
Art Director:
Yoshihiro Yagi
Creative:
Haruko Tsutsui
Agency Producer:
Misato Tachibana
Agency Producer:
Yutaka Hasegawa
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age