Creativity

Honda: An Impossible Made Possible Making Of

Latest from McGarry Bowen Makes 'An Impossible, Possible'

Published on Oct 18, 2013

Editor's Pick

McGarry Bowen London makes the seemingly impossible, possible, in this new European ad introducing the Honda CR-V's 1.6 i-DTEC diesel engine, its latest work since the agency won a CR-V pitch from the automaker in July of 2012. Directed by Gorgeous' Chris Palmer, the ad features a series of in-camera optical illusions, a metaphor for what the CR-V has done in bringing a big car experience to a smaller, more budget-friendly vehicle.

See how the agency and production company created the spot in the Making Of film. The spot will run across Europe through the rest of the year.

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About

Credits

Date
Oct 18, 2013
Agency:
mcgarrybowen London
Client:
Honda
Executive Creative Director:
Paul Jordan
Executive Creative Director:
Angus MacAdam
Copywriter:
Richard Holmes
Art Director:
Remco Graham
Planner:
Max Kennedy
Agency Producer:
Richard Firminger
Media Agency:
Starcom
Production Company:
Gorgeous
Director:
Chris Palmer
Editor:
Paul Watts
Postproduction:
The Mill
Colorist:
Seamus O'Kane
VFX:
Tom Sparks
Audio Post:
Parv Thind
Audio Post:
Wave

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