Honda: An Impossible Made Possible Making Of

Latest from McGarry Bowen Makes 'An Impossible, Possible'

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McGarry Bowen London makes the seemingly impossible, possible, in this new European ad introducing the Honda CR-V's 1.6 i-DTEC diesel engine, its latest work since the agency won a CR-V pitch from the automaker in July of 2012. Directed by Gorgeous' Chris Palmer, the ad features a series of in-camera optical illusions, a metaphor for what the CR-V has done in bringing a big car experience to a smaller, more budget-friendly vehicle.

See how the agency and production company created the spot in the Making Of film. The spot will run across Europe through the rest of the year.

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About

Credits
Date
Oct 18, 2013
Agency:
mcgarrybowen London
Client:
Honda
Executive Creative Director:
Paul Jordan
Executive Creative Director:
Angus MacAdam
Copywriter:
Richard Holmes
Art Director:
Remco Graham
Planner:
Max Kennedy
Agency Producer:
Richard Firminger
Media Agency:
Starcom
Production Company:
Gorgeous
Director:
Chris Palmer
Editor:
Paul Watts
Postproduction:
The Mill
Colorist:
Seamus O'Kane
VFX:
Tom Sparks
Audio Post:
Parv Thind
Audio Post:
Wave
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