Creativity

The Latest Designer Water is Made from Car Emissions

Honda Bottles the By-Product from its Hydrogen-Fuelled Car

Published on May 08, 2014

Editor's Pick

To publicize the Honda FCX, a car that runs only on hydrogen, Honda Australia bottled the water from the car's emissions and handed it out to consumers as a "designer water" called H2O. Agency Leo Burnett Melbourne distributed the water bottles nationally in movie theater chain Palace Cinemas, alongside showing a commecial for the FCX. Future ideas for distribution of the brand include service stations and Honda dealerships.

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About

Credits

Date
May 08, 2014
Agency:
Leo Burnett Melbourne
Client:
Honda (Australia)
Executive Creative Director:
Jason Williams
Head of Copy:
Sarah McGregor
Senior Designer:
Matt Portch
Production Manager:
John Trifonopoulos

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