A Broken Toy Horse Leads to a Colorful Adventure in Honda CR-V Spot

Ad From Australia Plays on the Unpredicable Nature of Family Life

Published on

Editor's Pick

In this cute, family-oriented ad for the Honda CR-V from Australia, a little girl breaks her pink toy horse and Dad promises to get her another. As he sets out to resolve the situation, the story then drifts into the realm of the surreal when the family heads to the "Rainbow Ranch" where "Prismatic Ponies" run wild and farmers rake pink hay. Finally they approach her perfect pink pony, but the girl's quest then inevitably inspires her little brother. It's all set to the track "Howlin' For You" by The Black Keys.

Leo Burnett Melbourne created the spot, directed by Goodoil's Hamish Rothwell. The story is aimed at representing how unpredictable family life can be, as Leo Burnett Melbourne ECD Jason Williams explained in a statement: "The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


'Wild horse chase' tells the story of a girl who is upset that her pink toy horse is broken. Her idea for a replacement leads to somewhere unique.
Jul 19, 2015
Leo Burnett Melbourne
Hamish Rothwell
Honda (Australia)
Executive Creative Director:
Jason Williams
Joe Hill
Garret Fitzgerald
Senior Agency Producer:
Cinnamon Darvall
Production Company:
Goodoil Films
Executive Producer:
Sam Long
Director of Photgraphy:
Crighton Bone
Production Designer:
Guy Treadgold
VFX Supervisor:
Colin Renshaw
Peter Sciberras
Editing Company:
Method Studios
Group Account Director:
Chris Ivanov
Senior Account Director:
Jaime Morgan
Director of Integrated Strategy:
Ilona Janashvili
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age