Creativity

Honda (Australia): Jazz Packing Hipster

Like the clown thing, but with hipsters and ninjas.

Published on Jul 30, 2010

Editor's Pick

Honda Australia launched the JazzPacking campaign to show off the roomy interior of the subcompact Jazz (the Aussie equivalent of the Fit). Web films illustrate the car's spacsiousness with the help of hipsters, musclemen, ninjas and rappers. An online contest also gives consumers an opportunity to show what they'd pack, and win their own Jazz in the process.

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About

Credits

Date
Jul 30, 2010
Client:
Honda (Australia)

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