Creativity

Is This Lyft Driver for Real?

Honda Pranks Passengers With Help From Nick Thune

Published on Oct 15, 2014

Editor's Pick

Comedian Nick Thune plays Brad, a Lyft driver with a few unusual habits, in a series of hidden-camera pranks filmed to promote the Honda Fit.

Agency RPA brought in Fred Savage (the former child actor who has directed episodes of "Modern Family" and "Always Sunny in Philadelphia") to direct the video, which shows Brad surprising his passengers in various dryly hilarious ways. These range from Brad asking them to help him rehearse lines from the script of a soap opera to listening to him being dumped by his girlfriend. On speaker phone.

As part of the same campaign, Honda is teaming up with Vine stars such as Cody Johns to create video clips featuring the Fit.

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About

Credits

Date
Oct 15, 2014
Agency:
RPA
Client:
Honda
Production Company:
Uber Content
Director:
Fred Savage
Exec Producer:
Preston Lee
EVP, Chief Creative Officer:
Joe Baratelli
SVP, ECD:
Jason Sperling
VP, Creative Social Media Dir.:
J Barbush
Sr. Art Director:
Leo Borges
Copywriter:
Josh Hepburn
Art Director:
Joaquin Salim
Copywriter:
Peter Megler
Social Media Copywriter Intern:
David Bassine
Social Media Copywriter Intern:
Gabrielle Flam
SVP/Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Isadora Chesler
Producer:
Phung Vo
VP Director of Business Affairs:
Maria Del Homme
Senior Business Affairs Manager:
Jennifer Ross
Production Company:
Uber Content
Director:
Fred Savage
Executive Producer:
Preston Lee
Line Producer:
Tom Lowe
Editor:
Teddy Gersten
Assistant Editor:
Leah Turner
Post Producer:
Alexa Atkin
Flame Artist:
Wes Waldron
Flare Artist:
Steven Williams
Executive Producer:
Rob Van
Mix & Sound Design:
Lime Studios
Engineer:
Dave Wagg
Assistant:
Adam Primack
Executive Producer:
Jessica Locke
Celebrity Talent:
Nick Thune
CD:
Sarah May Bates

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