Creativity

Honda Brings Holiday Magic to Sick Kids With a Virtual Reality Experience

Oculus Headsets Bring a Spectacular Holiday Light Display to Their Hospital Beds

By Alexandra Jardine. Published on Dec 19, 2016

Editor's Pick

Honda has created a virtual reality experience for sick children at the Children's Hospital of Orange County (CHOC) that lets them taste the magic of the holiday season from their hospital beds.

In "Candy Cane Lane" VR experience, kids wear Oculus headsets and a Honda-branded sleigh pulls them along a snow-covered neighborhood filled with spectacular holiday light displays. As the viewer travels down the street, the lights and decorations on the houses become more and more extravagant. Bells and harps play throughout the journey as illuminated snowmen and toy soldiers animate to life. After a fireworks finale, the children see reindeer pulling Santa's sleigh. Finally, just as Santa drops a beautifully wrapped gift into their lap in the video, a real gift was being placed in their lap in the hospital.

The experience, created by RPA, is being promoted by a short documentary-style film, seen here, on Facebook, showing the kids' reactions. For every "like" or "love" the video receives, Honda will donate $1 to CHOC Children's and the Pediatric Brain Tumor Foundation, up to a total of $100,000. The video also will be shared on Honda's YouTube and Twitter channels.

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About

Credits

Date
Dec 19, 2016
Agency:
RPA
Client:
Honda
Edit:
EXILE
Editor:
Paul Kumpata
Producer:
Michael Miller
Executive Producer:
CL Weaver
Production Company:
Psyop
Original music, sound design and VR mix:
Q Department® in association with Mach1™

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