This Unexpected Honda Civic Spot Features a Shih Tzu and a Meteor

The Film from Leo Burnett Melbourne Is About Chasing Your Dreams

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It's safe to say this is the first commercial ever to feature a Shih Tzu, a meteor careening toward the earth and a news anchor uttering the word "poop." It's all part of an unconventional plug for the new Honda Civic, from Leo Burnett Melbourne.

The Australian video ad, "Chase It," opens with a bored TV reporter covering a dog show when she spots a meteor overhead. She takes off in a Civic to follow it (accidentally kidnapping a Shih Tzu along the way.) "We chased a dream to bring you the bold new Honda Civic," the voiceover says. "Go chase yours."

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Jul 11, 2016
Leo Burnett Melbourne
Honda Civic
General Manager:
Scott McGregor
Customer Relations:
Scott McGregor
Brand Communications Manager:
Ben Familton
Brand Communications Specialist:
Melissa Altarelli
Brand Communications Specialist:
Sarah Tolliday
Chief Creative Officer:
Jason Williams
Senior Creative:
Alex Metson
Senior Creative:
Blair Kimber
Senior Creative:
Joe Hill
Senior Creative:
Garret Fitzgerald
Senior Broadcast Producer:
Cinnamon Darvall
Group Account Director:
Chris Ivanov
Senior Account Director:
Jaime Morgan
Integrated Account Director:
Nick Bennett
Account Executive:
Alex Cusworth
Director of Integrated Strategy:
Ilona Janashavili
Strategy Planner:
Emily Gould
Senior Digital Strategist:
James Duthie
Senior Digital Producer:
Charles Crang
Associate Creative Director (Digital):
Tim Shelley
Digital Designer:
Matthew Caminiti
Technical Director:
Luke Torney
Senior Back-End Developer:
Ken Chen
Front-End Developer:
Rami Yahya
Print Producer:
John Trifonopoulos
Social Media:
Chris Steele
Social Media:
Josh Popow
Goodoil Films
Nathan Price
Andrew McLean
Executive Producer:
Juliet Bishop
Director of Photography:
Ginny Loane
Production Designer:
Guy Treadgold
Post Production Editorial:
The Butchery
Jack Hutchings
Colin Renshaw
Colin Renshaw
Sound Engineer:
Sam Hopgood
Sound Engineer:
Roger Hodgson
Zenith Optimedia

See more credits

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