Honda Creates a Crowdsourced Stunt Track for the Civic

Fans Suggested Ideas on Social Media

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Honda has built the first-ever crowdsourced stunt track to promote the driving performance of its new Civic Coupe.

It was created using suggestions from Honda followers on Facebook and Twitter on how to create the ultimate "Dream Track." The social posts ranged from asking fans to decide on what a giant, 12-foot piƱata should look like and be filled with, to encouraging them to come up with their own crazy stunts from scratch. The fans with the winning suggestions are incorporated into the track design and get a special shout-out from Honda.

The final Civic "Dream Track" film features stunt driver Matt Powers performing various stunts around the track, which include painting a duck on the course, having the Coupe burst through massive inflatable bowling pins, playing a giant game of pinball, and more.

RPA was responsible for the campaign, with production company MindOverEye.

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About

Credits
Date
Jun 27, 2016
Agency:
RPA
Client:
Honda
Executive Vice President:
Joseph Baratelli
Chief Creative Officer:
Joseph Baratelli
Senior Vice President:
Jason Sperling
Executive Creative Director:
Jason Sperling
Chief Executive Officer:
Scott Dickey
Company:
TEN: The Enthusiast Network
Director:
Mike Ruiz
Senior Art Director:
Evan Boswell
Art Director:
Danielle Aziz
SVP, Executive Producer:
Dave Wein
Vice President Business Development:
Alex Gorodetzki
VP, Creative Social Media Dir.:
J Barbush
Associate Creative Director (Art):
Marcella Coad
Director of Photography:
Ernesto Lomeli
2nd Unit Director:
Justin Meredith
AD:
Reggie Ingraham
Production Company:
MindOverEye
SFX Supervisor:
Zak Knight
Head Of Production:
Alenka Obal
Camera Operator:
Brent Baer
Production Designer:
Gabor Norman
Copywriter:
Chrissy Deem
Line Producer:
Josh Martinez
Production Manager:
Nick Diaz
Production Coordinator:
Emily Stave
Director of Information Technology:
Ko Massiah
Consulting Producer:
Keoni Tyler
Talent:
Matt Powers
Stunt Coordinator:
TJ White
Post Production:
MindOverEye
Group Creative Director:
Mike Ruiz
Creative Director:
Justin Meredith
Designer:
Justin Meredith
Executive Producer:
Dave Wein
Head of Production:
Alenka Obal
VFX Director:
Sean Hooper
Lead Editor:
Anthony Cerniello
Editor:
Nick Sanders
Editor:
Andrew Anderson
Colorist:
Waqas Qazi
CG Artist:
Aaron Powell
Animation:
Frederick Ross
Graphics Artist:
Jiro Ietaka
Clean Up Artist:
Sebastian Maldonado
Clean Up Artist:
Gerry Kodo
Assistant Editor:
Sam Peterson
Assistant Editor:
Isaiah Smith
Online:
Waqas Qazi
Post Producer:
Miles Friedman
VFX Producer:
Jacklyn Ramirez
Post Coordinator:
Noah Dates
Music Company:
APM
Music Company:
Premium Beats
Music Company:
Killer Tracks
Sound Design:
Nick Sanders
Final Music:
Nick Sanders
Senior Vice President, Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Isadora Chesler
Producer:
Angela Pascal
Producer:
Ryan Radley
VP, Director of Digital Production:
Dave Brezinski
Executive Digital Producer:
Linda Kim
Senior Digital Producer:
Annie Hough
VP, Director of Business Affairs:
Maria Del Homme
EVP Management Account Director:
Brett Bender
VP, Group Account Director:
Adam Blankenship
Account Supervisor:
Kaelin McGill
Product Information Manager:
Marco Fantone

See more credits

Tags
Category
Industry
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