Honda's Civic Hatchback Model is 'Made Mean' by Badass Robots

Spot Highlights New Model's Sportier Styling

Published on

Editor's Pick

You might not think of Honda as a badass car marque, but in its latest spot, the brand highlights the more aggressive styling of its new Civic Hatchback, emphasizing that it was "made mean."

The car is shown being assembled by scary-looking robots in an underground factor, with the film emphasizing its sporty features, like its black matte grille. The spot, created by RPA and directed by Smith & Foulkes at Nexus, will first air during NHL hockey programming this week, and continue to air in high-profile sports placements starting in January.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 05, 2016
Agency:
RPA
Client:
Honda
EVP, Chief Creative Officer:
Joe Baratelli
SVP, Executive Creative Director:
Jason Sperling
Creative Director, Art:
Brent Singer
Creative Director, Copy:
Mike Van Linda
SVP, Chief Production Officer:
Gary Paticoff
VP, Executive Producer:
Isadora Chester
Producer:
Ryan Radley
Producer:
Phung Vo
VP, Director of Business Affairs:
Maria Del'Homme
EVP, Management Account Director:
Brett Bender
VP, Group Account Director:
Adam Blankenship
Management Supervisor:
Jacob Gentry
Account Executive:
Chloe Seitz
Product Information Specialist:
Brian Johnson
Production Company:
Nexus Studios
Director:
Smith & Foulkes
Exec. Creative Director:
Chris O'Reilly
Producer:
Tracey Cooper
Producer Assistant:
Rebecca Archer
CG/VFX Supervisor:
Dave Walker
Character Lead:
Ben Blundell
Animation Lead:
Christian Johnson
Animation:
Ed Sherwood
Animation:
Anthony Vincent
Animation:
Will Lorton
Compositing Lead:
Elliot Kajdan
Compositing:
Dalvir Matharu
Compositing:
Ken Hau
Compositing:
Jeanette Monero
Compositing:
Eugene Rachevsky
Character Design:
Rafael Amarante
Character Design:
Nathan Aardvark
Environment Design:
Maxim Zhestkov
Character Modeller:
Matt Clark
Character Modeller:
Rafael Amarante
Character Modeller:
Carl Kenyon
Character Modeller:
Hannah Beasley
Character Modeller:
James Hardingham
Car Modeller:
Wayne Kresil
Environment Modeller:
Florent Rousseau
Environment Modeller:
Corentin Charron
Rigging:
Mark Tsang
Rigging:
Ludovic Habbas
Rigging:
Arthur Ranson
Texture Artist:
Justin Holt
Texture Artist:
De Oliveira Bispo Sebastien
Lighting and Rendering:
Darren Rolmanis
Lighting and Rendering:
Carl Kenyon
Lighting and Rendering:
Francois Mancone
Matte Painting:
Daniel Tiller
VFX:
Hugh Johnson
VFX:
Eaton Crous
Editor:
Dave Slade
Finishing:
A52
Colorist:
Paul Yacono
Flame Artist:
Dan Ellis
Producer:
Jenny Bright
Exec Producer:
Patrick Nugent
Head of Production:
Kim Christensen
Music:
Wave Music, London
Composer:
Soundbank
Sound Design:
Wave Music, London
Sound Designer:
Martin Leitner
Mix:
Lime Studios
Audio Mixer:
Dave Wagg
Audio Assistant:
Adam Primack
Executive Producer:
Susie Boyajan

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age