Creativity

Honda Civic: The Experiment

Puzzle pieces.

Published on Nov 22, 2011

Editor's Pick

W+K London, B-Reel and Honda Civic are feeling experimental. They invite you to try to find the right combination for the new Civic's rear suspension -- just like Honda engineers did -- but in an HTML5 browser game. The game challenges players to create chain reactions by placing pop-up windows in the right sequence. Each placement triggers off different chain reactions, creating thousands of permutations. After getting through six levels users can create their own chains then challenge their friends.

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About

Credits

Date
Nov 22, 2011
Agency:
Wieden + Kennedy London
Client:
Honda Civic
Creative:
Lisa Jelliffe
Creative:
Kirsten Rutherford
Producer:
Dominic Tunon
Creative Director:
Chris Groom
Creative Director:
Sam Heath
Interactive Creative Director:
Gavin Gordon-Rogers
Interactive Creative Director:
Andy Cameron
Designer:
Chris Welsby
Creative Technologist:
Mike Tucker
Exec. Creative Director:
Tony Davidson
Exec. Creative Director:
Kim Papworth
Agency Planner:
Kevin Chesters
Prod. Co.:
B-Reel

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