Creativity

Honda Civic: Yahoo! Takeover

A fun drive.

Published on May 08, 2012

Editor's Pick

Honda and agency Dare Vancouver orchestrated a takeover of Yahoo!'s OMGgossip site using assets from the site, in an online promotion designed to show how the Honda Civic makes driving fun again. When visitors to the site clicked on a box that said 'Start your drive' , the whole page flipped down and a city grew from the page's content. Headlines became buildings, pictures became billboards and the Civic from the picture zoomed through the streets. Once it finished its circuit, the page flipped back up and the Civic drove back into its original box.

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About

Credits

Date
May 08, 2012
Agency:
Dare Vancouver
CD:
Bryan Collins
Client:
Honda Civic
CD:
Rob Sweetman
AD:
Addie Gillespie
AD:
Mia Thomsett
CW:
Addie Gillespie
CW:
Mia Thomsett
Producer:
Amberlea Schaab
Production House:
Hatch Studios
Director:
Richard Rosenman
Producer:
Randi Yaffa
Modeler:
Kosta Lavrinuk
Animation:
Alex Avdyushin
Lighting/Texture/Render:
Florin Besleaga
Final Composite:
Richard Rosenman
Developer:
Pixelcarve Inc

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