Creativity

Honda: Connecting Lifelines

Roads open up for earthquake victims.

Published on Nov 08, 2012

Editor's Pick

Dentsu and Honda leveraged the automaker's built-in Internavi navigation system to help victims of the Tohoku earthquake and tsunami disaster rebuild their lives. The technology helped to expedite delivery of aid and supplies to those in the disaster--it also became the foundation of Google's interactive survival map, more recently implemented to help those devastated by Huricane Sandy.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 08, 2012
Agency:
Dentsu Tokyo
Client:
Honda

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.