Honda: Do More New

Exploring the UK in StreetView.

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Editor's Pick

Do More New is an interactive site from Honda using Google Street View for a UK audience, that encourages the audience to try out new places. It ties in with McGarry Bowen's recently launched European work for Honda's CR-V model, which carries the same strapline.

The website, developed by Collective London, lets the user choose between snow, urban, forest or mountain. They are then taken to locations such as Cumbria's Hardknott Pass and Gloucestershire's Forest of Dean, with StreetView. The site provides current weather conditions, things to do and places to stay, and information on how the new CR-V will adapt to the particular local terrain.

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About

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Date
Nov 21, 2012
Agency:
Collective London
Client:
Honda
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